Chicago Bears
Brand Creative Associate
As a Brand Creative Associate for the Chicago Bears, I work on a wide range of design projects that support the team’s visual identity. This includes creating graphics for social media, in stadium displays, print pieces such as signage, merch and wayfinding, and other brand materials. I collaborate with the creative team to bring ideas to life that feel fresh, on brand, and connected to the fans. My role lets me blend my passion for sports and design while contributing to one of the most historic franchises in the league.
I solely led and developed the art direction for major events including the Chicago Bears Draft Party and the Salute to Service home game, carrying each concept from initial idea through final execution. I created all signage and wayfinding in addition to establishing the overall look and feel while collaborating across brand, social, video and content, and motion teams to ensure every asset stayed consistent and aligned with the vision.
Good. Better. Best.
For this project, I collaborated with a motion designer to bring this animation to life, leading the concept and visual direction. I created detailed art boards outlining each phase, then worked closely with the motion designer to turn it into the final animation. This is displayed across digital screens and front lobbies throughout Halas Hall.
