Chicago Bears Draft Party

I led the full creative direction for the Chicago Bears Draft Party, a large-scale fan experience at Soldier Field that brings thousands of fans together to celebrate the NFL Draft with live coverage, interactive activations, and in-stadium entertainment.

I developed the complete visual identity and executed all event creative across both physical and digital platforms, including signage systems, wayfinding, environmental graphics, and digital promotions across web and app. I also created scalable design systems for video, content, and social, while directing motion, social, and content teams to ensure a cohesive visual experience across every touchpoint.