Chicago Bears Draft Party

I led the full creative direction for the Chicago Bears Draft Party, a large-scale fan experience at Soldier Field that brings thousands of fans together to celebrate the NFL Draft with live coverage, interactive activations, and in-stadium entertainment.

I developed the complete visual identity and executed all event creative across both physical and digital platforms, including signage systems, wayfinding, environmental graphics, and digital promotions across web and app. I also created scalable design systems for video, content, and social, while directing motion, social, and content teams to ensure a cohesive visual experience across every touchpoint.

Pop Art Creative Direction

This direction reimagines the draft through a bold, vibrant, and high contrast visual approach. With the 2026 NFL Draft being in Pittsburgh, I drew inspiration from the famous designer Andy Warhol, who was born there, and leader of the pop art movement. I leaned on repetition, color blocking, and vibrant compositions to spotlight moments and players from the draft. This directions creates a high-energy, culture driven look that feels modern and expressive, using striking color combinations and repeated imagery to bring a fresh perspective to the Chicago Bears draft experience.