Salt Lake City Mammoths (NFL Expansion Team Concept)

For my senior capstone project, I created a full brand identity for a fictional NFL expansion team, the Salt Lake City Mammoths. I started with research into the city, its market, and the local sports landscape to build a strong case for Salt Lake City as a potential NFL location. From there, I developed the team’s identity system, including the logo, color palette, uniforms, social media package, and overall brand strategy. This project let me bring together my passion for sports branding and visual storytelling while building a complete and realistic franchise from the ground up.